Over the last 4 years, Annie and I have worked with research partners, exploring how flavour is created in the brain from the senses, memory and emotion. We’ve created experiences from immersive storytelling chocolate tastings to projection mapped chocolate giants and even our own chocolate bars that came with a documentary about the rarest cacao in the world. Our clients have included Unilever, Lipton, Dove, UKFA, Taste Chocolate Festival, BBC Radio 4 amongst others.
Annie should be particularly credited with highlighting the importance of emotions and memory in not just eating but in the human experience. This has radically changed Understory’s approach to creating art. My original objective of creating new experiences with food is now viewed through the lens of how food creates emotions.
We are now working more on how food creates emotions to understand those affected by mental health, obesity and eating disorders.